We aim to “cover the earth”—to become the world leader in the world of paint. In addition to this, we remain to committed to providing quality products and service, to the pursuit of excellence, and to the achievement of the highest standards in the industry. Customer satisfaction is therefore our pledge, purpose, and our duty. This is why we’ve placed such importance on acquiring highly trained and motivated management and staff. In order to raise the standard of service we offer our customers, we continuously seek to improve our technology, range of products, and methods of communicating with our customers.